WHY 2026 IS THE YEAR TO BUILD RELATIONSHIPS
(NOT JUST CHASE AUDITIONS)
Let’s be real about what’s happening right now:
❌ Fewer productions: Studios are making 40% fewer projects than three years ago
❌ More competition: TV roles often get 3,000+ submissions, with fewer than 50 audition invites
❌ Self-tape fatigue: You perfect your tape, submit it into the void, and… crickets
But here’s what most actors don’t realize…
While overall audition volume is down, some actors are booking MORE than ever! Not because they’re more talented, but because they fundamentally changed their approach.
They stopped waiting for their agent to call.
They stopped treating every audition like a lottery ticket.
They stopped competing in submission piles of thousands.
Instead, they built relationships with the people making casting decisions.
And when roles opened up, casting directors, producers, and directors thought of them first, often before the breakdowns even went out.
That’s not luck. That’s The Shortlist Strategy. And it’s exactly what I’m teaching in this workshop.
Meet Jona
I’m Jona Xiao and I got offered the lead in 4 films plus multiple TV projects with the help of my direct connections, including a network TV series as a top-of-show Guest Star. And my reps will be the first to tell you that my personal connections help me book jobs.
I know exactly how exhausting it feels to work so hard as an actor, only to be disappointed by the lack of auditions you get.
And when the auditions DO come, it often seems like they already know who they want for the role.
It SUCKS… until YOU are the person that they want before they even watch the other auditions.
And that’s because you’ve built the industry relationships beforehand.
My students and I have seen huge breakthroughs happen when we switched from being an audition-chaser (constantly looking for the next audition) into a relationship-builder (strategically connecting with decision-makers who think of us when roles come up).
This has led to so many more auditions & consistent work.
You won’t believe what opportunities you’ll have when you get known by the right people.
- Your resume (even if you only have student film credits)
- Your reps (or lack thereof)
- Who you’re related to

Here’s what actors are saying:
“After MANY years of trying to break into TV, I booked FOX’s 9-1-1 and I JUST booked a TOP OF SHOW network guest star on a HUGE show. I did this through Career ACTivate’s genuine & simple relationship-building strategies. Do yourself a favor and take this first step – check out their free class!”
~ Amy Kersten
“My first coffee meeting offered to introduce me to their top contact without me asking; after taking Jona’s advice from the webinar, I was able to set up a coffee meeting with the filmmaker from the festival I was trying to speak with!”
~ Destiny Faith Nelson
“Caught up with a busy screenwriter-director on Messenger I’ve worked with, who let me know they are developing a feature he’d like me to have the lead in.”
~ Matthew Rhodes
“Got a CD to refer me to a manager!”
~ Melo Bourne
What To Expect:
📅 Duration: 55 minutes of teaching + live Q&A
🎯 Format: Live workshop with screen sharing, examples, interactive exercises, and workbook
💰 Investment: FREE (normally this content is part of my premium The Relationship Roadmap course)
🎁 Bonuses: 2 exclusive bonuses for attendees who stay through Q&A
This is your chance to get answers to those questions that have been bugging you:
- “How do I reach out without seeming desperate?”
- “What if I don’t have any connections?”
- “How do I stay in touch without being annoying?”
- “How do I book work in my market?”
I’ll answer all of these and more during our live Q&A.
The Industry has been sleeping on you long enough. Let’s change that.
In 2026, the actors who thrive won’t be the ones chasing harder.
They’ll be the ones building smarter.
They’ll be the ones casting directors, producers, and directors think of first.
They’ll be the ones getting direct offers while everyone else is still competing in the submission pile.
This could be you. Starting when you attend this workshop.
Copyright © 2026 Career ACTivate
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